Breakfast, the most important meal of the day?

Until recently, most restaurants would have answered the question in the title of this post with a resounding “No.” Breakfast was considered an afterthought, a niche market for a small selection of dedicated vendors. These days, however, things are different. Breakfast has taken on a new importance, becoming one of the key growth areas for many fast-food chains. By offering convenience, speed, and low prices, these chains have seen demand rise quickly to the point that McDonald’s now calls its breakfast business the company’s “fastest growing segment.”

Given this level of competition and the number of new players in the breakfast market, Denny’s, a longtime breakfast specialist, has decided to revamp its own offerings. The focus of the changes is a take out program called B-FST 2GO, which provides customers with food in special Denny’s Dome packaging. This new proprietary packaging keeps all food hot and fresh for up to thirty minutes, encouraging more people to purchase Denny’s signature Grand Slam breakfast and take it with them. Denny’s has come up with an innovative solution to a common problem and seen an increase in orders because of it! As people continue to look for new ways to save money, we are sure to see more creative methods of food delivery and packaging.

In the comments section, let us know what kind of innovations you might like to see from SeamlessWeb partner restaurants and let us know if you have started ordering breakfast more frequently too!

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