No one likes to wait in line, especially not at a fast food restaurant such as Burger King or McDonald’s. The expectation is one of speed and efficiency in all phases of the meal. This is why the most forward-thinking of these restaurants have turned to technology and information to increase customer satisfaction.
One example of this is the use of business intelligence software. This article about technology in New Zealand shows how fast food restaurants are analyzing their practices more closely and really crunching the numbers in order to cut costs, increase revenue, and improve the customer experience. These are large-scale businesses, but this kind of analysis can be useful for any restaurant willing to make the effort.
The article concludes with a brief discussion of the advantages of online services to both companies and consumers in the form of customer satisfaction and environmental benefits. Remember how true this is next time you order from a perfectly up-to-date online menu (no messy kitchen menu drawers here) on SeamlessWeb!