There’s a new restaurant on the scene in Midtown Manhattan! Authentic is serving up awesomely healthy food, exclusively for delivery! When there’s a new spot, we’re always excited to try it, especially if it’s a new healthy option. Will this be a new lunch staple for the thousands of hungry Midtown workers? We think so! We sat down with the owners of Authentic to discuss all there is to know about this Midtown newcomer.
Seamless: Congrats on the opening of Authentic! What made you want to open a delivery-only restaurant?
Authentic: I felt that delivery had taken a backseat to “in-store” sales for too long, and that someone had to do it better. “In-store” sales can distract a business from executing delivery with quality and speed. Our customers deserve fast service and a great food experience, even if they enjoy their meal in the office.
Seamless: What kind of food are you serving out of the delivery kitchen?
Authentic: Authentic is healthy food, but not “heath food.” Chef Ian Friedman’s menu is built on a foundation of farm-fresh seasonal ingredients sourced from top local suppliers, including Satur Farms, Freebird Chicken, and Cedar River Farms. Our food is unprocessed, made to order, and often raw (uncooked) to ensure the highest level of nutrition.
Seamless: The Authentic menu looks delicious – and healthy! Have you noticed healthy food becoming increasingly popular in NYC? Is it difficult to build a menu that’s healthy but also full of flavor?
Authentic: The demand for healthy food in Manhattan far exceeds the supply, especially when it comes to delivery and availability. Making healthy food that tastes delicious is easier than making processed food taste good. However, fresh ingredients are more expensive, more perishable, and more difficult to source, which is (in part) why more operators don’t offer them. But customers want fresh ingredients devoid of hormones and antibiotics, and they can taste the difference.
Seamless: What are some of your favorite dishes on the Authentic menu?
Authentic: Our Cedar Plank Salmon has many devoted fans, but hands down, the feedback has been that our smoothies are out of this world! Even people who could care less about nutrition say they’re the best they’ve ever had. They’re blended with Super Foods such as Maca, Mango, Coconut Water, Flax Seeds, and Mixed Berries, and represent an excellent meal replacement or snack alternative. The staff favorite is the Chocolate Peanut Butter Cup smoothie.
Seamless: What do you find are the benefits and challenges to the food delivery scene in NYC?
Authentic: As far as I’m concerned, Seamless is synonymous with food delivery in NYC. It offers great visibility plus a streamlined process for receiving orders that allows our kitchen to work fast and accurately. The challenge is that New Yorkers are demanding—they expect their food in the promised time, even if they’re 1.5 miles away with a parade going down 5th Avenue that day! Kidding aside, customers are very loyal if they receive good quality food within a reasonable period of time.
Check out the full Authentic menu and order up a delicious meal today!