Restaurant Spotlight: Rosa Mexicano
Cinco de Mayo is tomorrow and it could not be a more appropriate time to introduce one of our newest restaurant partners, Rosa Mexicano. Rosa Mexicano has been a popular staple in the NYC restaurant scene for years serving up delicious and upscale Mexican food (their guacamole is to die for!). With hot locations in Miami and a new culinary advisor, things are really heating up for the restaurant group. Read all about it here and check out some of the yummy food photos from the South Beach location!
Seamless: When Rosa Mexicano started in 1984, what was the original vision for the Mexican restaurant?
Rosa Mexicano: The restaurant was founded by Josefina Howard in 1984 introducing what was then a “new” cuisine to the Manhattan restaurant scene when it opened its original Midtown East location. Set in the style of an old Mexican Hacienda, the restaurant—Spanish for “Mexican Pink”—served elevated Mexican cuisine hailed as a provocative by fusing modern technique and ancient and colonial influences with fresh, authentic ingredients.
S: Your menu takes a modern spin on traditional, authentic Mexican food. How important is this balanced between the two styles?
RM: Rosa Mexicano continues its commitment to delivering authentic Mexican cuisine in an accessible, stylish and festive atmosphere. The food reflects both traditional preparations and current culinary trends, as well as multicultural influence.
S: Jonathan Waxman, from Bravo’s Top Chef Masters, joined your team as a culinary advisor. What will he, as a traditional American chef bring to the Rosa Mexicano table?
RM: Jonathan Waxman joined Rosa Mexicano this past January as Culinary Advisor, curating the 2012 Flavors of Mexico series, seasonal celebrations that highlight the diversity of Mexican cuisine today, as well as lending inspiration to new menu items and invigorating some traditional favorites. Waxman is acclaimed as one of the pioneers of California cuisine (he grew up in El Cerrito, CA), credited with being the first to bring its style, fusing French cooking techniques with the freshest local ingredients, to New York. At Rosa Mexicano, Waxman will incorporate the distinct regional cuisines of Mexico to create a truly seasonal menu, reflecting his commitment to local ingredients and the restaurant’s authentic and inspired Mexican cuisine.
S: The décor of Rosa Mexicano has as much flavor as the food! Could you describe the concept behind your design?
RM: Following the original First Avenue location, the next generation of Rosa Mexicano was ushered in 2000 with the opening of a second location near Lincoln Center, breaking new ground by featuring a stunning modern interior inspired by contemporary Mexican architecture and establishing the vibrant signature style of restaurants to come. One of these elements includes a water wall designed by David Rockwell, an illuminated electric-blue tiled water wall featuring cliff diver figurines featured at almost every Rosa Mexicano restaurant. Rosa Mexicano combines traditional and modern elements of Mexican craft and architecture, and a warm and vibrant decor in their signature hues of pinks and purples.
S: Are there differences to preparing a dish for delivery/takeout v. preparing food for a dine-in customer?
RM: Rosa Mexicano’s most popular delivery item is the Guacamole en Molcajete, prepared tableside at the restaurant. Although the restaurant cannot simulate this method during delivery service, the same beloved recipe is prepared in lava rock molcajetes at the restaurant before being swiftly delivered to guac-loving offices, cafeterias and homes city-wide!
S: Rosa Mexicano is super popular and keeps expanding! What are the plans for the restaurant in the future? New restaurants? Menu additions?
RM: Today, Rosa Mexicano has thirteen locations nationwide in New York City; Atlanta, GA; Miami, FL; Hackensack, NJ; National Harbor, MD; Los Angeles, CA; Washington, DC; and most recently opening its first Midwest location in Downtown Minneapolis. In 2012, Rosa Mexicano opened in Chevy Chase, Panama City, and will soon open in Boston and San Francisco. Rosa Mexicano is in the process of launching a new menu, currently available at select locations, which is re-focused on shareable plates, street food inspiration and farm-fresh ingredients featuring a whole new selection of ceviches, snacks and really innovative hand-size tacos.
Order online from all of Rosa Mexicano’s locations on Seamless: Miami – South Beach, Miami – Brickell, NYC – Gramercy, NYC – Lincoln Center, NYC – Upper East Side, Washington, DC, LA – Downtown, LA – West Hollywood!