GrubHub’s New Site Design and Logo

by User Experience Team | August 17, 2010 | 7 responses

Earlier in the year, we enticed people over to GrubHub headquarters with the promise of free pizza and beer in exchange for a better idea of how they’ve been using our website. We took that feedback, and in the last six months added some nifty new features like menu search and new browsing capabilities. Today, we are chuffed to unveil GrubHub’s new website design and logo. We may have lost the glasses and braces, but we kept the awesomeness. Check out our new look at Grubhub.com. Oh, and did we mention that you can now pay for your delivery order with PayPal?!

We’re constantly looking for input. If you have any suggestions, we encourage you to leave them in the comments or just e-mail our user experience folks at userexperience@grubhub.com.

-GrubHub’s UX team

(Jack, Josh & Casey)

Check below for a tease of the new goods.

81710-web-redesign1

cs-call-out

restaurant-page1

Users now have the option of paying for their delivery orders with PayPal.

payment-page

And the new logo…

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7 Comments

Chris | August 17, 2010

Hey guys, posted feedback to my website, but got this message when trying to forwarded it in an email earlier. I’m on Comcast here in Chicago, if that helps troubleshoot.

Delivery to the following recipient failed permanently:

userexperience@grubhub.com

Technical details of permanent failure:
Message rejected. Please visit http://www.google.com/support/a/bin/answer.py?hl=en&answer=168383 to review our Bulk Email Senders Guidelines.
Scott | August 19, 2010

Just noticed that you redesigned the site and thought I’d share my opinions. For starters, there wasn’t a whole lot wrong with the old site design. I also think there wasn’t much wrong with the old logo either.

The new site – with its crazy uneven lines, odd button shapes, and heavy use of textures – feels like a step backwards. Yeah, it looks different and sometimes different is good. But what about the people using your site who are now confused by buttons that don’t look like browser buttons?

The new logo is not really an improvement at all. In fact, I wondered if I was still on the real GrubHub or if I had navigated to a knock-off site. And without a tagline that includes the word “delivery”, it makes it much less obvious to the unfamiliar user what your site is all about. “Eating made easy” is so generic that any number of products or services could have chosen it.

Thanks for letting us post feedback. Even if you don’t respond or post this, I know you’re working hard to build a great business. And I appreciate your site, even if I can’t understand the redesign.
Chris | August 26, 2010

The layout & functionality of the site is okay, but the new logo is pretty awful. The old iconic tray logo was very strong, and I would have opted to update the old logo slightly for this redesign.

The major problem with the site & logo is the typography. I can live with the cutesy torn paper motif, but the fonts used throughout the site smack of a lack of understanding of the basics of typography and what a type choice “says” about its design. The new typeface & design in the logo says “weak” and “undependable” (lower case “grub,” upper case “Hub?)… and its messiness is inappropriate for a site that is dealing with the presentation of food. Plus, this new logo is such a departure, I questioned whether it was a knock-off when I saw it for the 1st time in my inbox.

I’m a graphic and web designer with over 12 years experience… Congrats on the site redeisgn, but please reconsider the new logo design.
Amy Le | August 27, 2010

Thanks for the feedback Scott and Chris! It really does help us to better understand how each person uses the site and what the logo communicates to them.
Nate | October 4, 2010

Love GrubHub but agree with the posters above. The new logo / design is a definite step in the wrong direction. I would change back ASAP. The textures / fonts / colors remind me of a myspace page.
Pingback Mo’ Money Mo’ Awesome Things to Come | The Daily Grub | November 11, 2010

[...] the last 10 months, we’ve launched in a handful of new markets, added item search, redesigned the website, and put more focus on mobile with a new iPhone app and our very first Android app. All of these [...]
Charles Biggs | June 13, 2011

Why aren’t they taking PayPal orders ?

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