Over the last six months, we enticed people to the GrubHub.com headquarters with the promise of free pizza and beer to help us better understand how they use our Web site. During our feedback sessions, we quickly learned that while there were plenty of features that worked well, we found areas where we could improve. After months of talking to people and testing our ideas, we are thrilled to announce today some of the awesome changes we have made to GrubHub.com.
The key changes include:
- Easier navigation
- Improved menu drawer (now called Your GrubHub)
- Better access to GrubHub.com customer service
- Added new browsing capabilities
To ensure that the new design would work, we carried out Guerrilla Usability Testing sessions around Chicago. You may have actually been at a Whole Foods or Starbucks when we asked you to check out our new site—sorry again for knocking over your double mocha soy latte. In general, people were pretty happy with the changes that we are introducing, and we got additional feedback to fine tune the new design.
Shout out: Major thanks and praise goes to Jake, Stefano, Devon and Cat on our technology team for all the hard work that went into this project. Be on the lookout for more awesomeness in 2010.
We’re constantly looking for input. If you have any suggestions, we encourage you to leave them in the comments or just e-mail our user experience folks at firstname.lastname@example.org.
-GrubHub.com’s UX team
(Jack, Josh & Casey)