Introducing Grüber: Revolutionary Ride-Sharing


As the nation’s leading online and mobile food ordering company, we’re proud to announce a new product extension that will make it easier for millions of people nationwide to catch a ride. The new offering, called Grüber, marks a new era in ride-sharing, olfactory delight, efficiency and transportation magic. It will allow people who love both the smell of food and new cars, and the delight of a car showing up the moment they need transportation, to hitch a ride with Grubhub’s restaurant delivery drivers.

Grüber utilizes a set of unique assets — Grubhub’s deep expertise in on-demand restaurant logistics and extensive knowledge of delivery and food preparation — to create a best-in-class, easy-to-use product. People can now open the Grubhub app, click on the Grüber button to active the geo-location feature and request a ride. Then, one of Grubhub’s drivers will magically show up.

When riders get in the car, they will enter a world of sensory delights. The faint smell of someone else’s food, controlled by our patented ventilation system to ensure the perfect balance between food fragrance and new car smell, will fill the car with the perfect scent. Concurrently, the food’s presence will keep the seat next to the rider warm and the sample-sized snacks will ensure that riders are never hungry. Best of all, this unique take on the old-fashioned carpool comes at a low cost — and does not require the rider to hold someone else’s dinner! Unless the order is large, of course, in which case seat sharing will be necessary.

Human passengers will generally be dropped off before culinary passengers — unless there’s a risk of the food getting cold before it arrives at a diner’s doorstep. In that case, the driver will have to make a quick stop en route.

“We ensure that hundreds of thousands of diners per day receive the food they’re craving from their favorite local restaurants, so adding riders to the mix is no problem,” said Matt Maloney, CEO of Grubhub and founder of Grüber. “Our advanced logistics will allow us to deliver people wherever they’re going, faster and easier than any other delivery company — and with the never-before-seen benefit of amazing scents. We’re thrilled to see what our users think!”

Grüber gets you to the places you love from wherever you are, faster than anyone else. Just open the app, enter your destination and we’ll deliver you. Future rollouts include a variety of additional delivery services including transportation by hang glider and yacht, as well as delivery of sloths, ice sculptures, rock bands and Festivus poles.